FIVE CHECKS BEFORE YOU PUBLISH
Make your landing page easier to understand.
A practical checklist for an existing English SaaS landing page. Open your page beside this guide and work through one claim at a time.
AI-produced by Landing Copy Desk. All five examples are original and fictional, including their product facts and prices. They are teaching examples, not customer work or evidence of conversion results.
Start with the headline, primary button and pricing section. Read each without relying on a sales call to explain it. Keep a note of the product evidence behind each proposed edit; clearer wording still needs accurate facts.
01 / READER AND TASK
Can a specific buyer recognize their task?
Name the person and the job your product supports. “Teams” and “work” can describe almost anything. Choose the reader this page is meant to serve, rather than listing every possible audience.
Fictional example: software for operations leads coordinating new-customer onboarding.
- Before
- “The smarter way to manage everything.”
- After
- “Coordinate customer-onboarding tasks, owners and due dates in one workspace.”
Check: Could your intended buyer explain the product's job using only this headline and its supporting sentence?
02 / THE NEXT CLICK
Does the button describe its destination?
Make the next step predictable. A button that opens a booking calendar should say so. Do not describe a sales conversation as immediate product access.
Fictional example: the only signup route starts with a 20-minute product walkthrough.
- Before
- “Start now”
- After
- “Book a 20-minute walkthrough”
Check: Follow the actual link. Does its destination match the button, including any required call, account creation or payment step? Put essential context beside the button.
03 / SUPPORTABLE CLAIMS
Are you explaining a feature or promising an outcome?
Describe the mechanism customers can use. Absolute outcomes depend on factors your software may not control. Specific capabilities are useful even without invented percentages or guarantees.
Fictional example: a project tool supports assigned follow-ups and a weekly CSV export.
- Before
- “Never miss another handoff. Double your team's output.”
- After
- “Assign each follow-up to an owner and export a weekly task summary as a CSV.”
Check: Can you demonstrate every capability named here? Remove an unsupported result instead of replacing it with another attractive guess.
04 / PRICE AND LIMITS
Are billing conditions beside the price?
State the currency, billing frequency, included quantity and important limits together. Readers should not need to search the FAQ to discover what the displayed amount buys.
Fictional example: a plan costs $15 USD per month for up to five users, billed monthly; extra users cost $3 USD each per month.
- Before
- “Just $15 for your whole team.”
- After
- “$15 USD/month for up to 5 users, billed monthly. Additional users: $3 USD/month each.”
Check: Verify annual commitments, usage caps, trial conditions and additional charges against the actual plan before publishing.
05 / AVAILABLE TODAY
Can readers separate current features from plans?
Use present-tense claims for what customers can use now. Label planned features, restricted betas and waitlists plainly. A roadmap item does not belong in an unqualified list of included capabilities.
Fictional example: browser access is live; an Android app is planned without a release date.
- Before
- “Your dashboard, on the web and Android.”
- After
- “Use your dashboard in a web browser today. An Android app is planned; no release date is announced.”
Check: Match the promise to today's access. Revisit this wording when availability changes.
Want a rewrite of your page?
Use this checklist yourself, or explore the $199 USD one-time Landing Page Rewrite Kit for one existing public English SaaS landing page. It is AI-produced, checked before delivery, and includes one consolidated, in-scope revision. No performance results are promised.
See the complete fictional sample and service terms, delivery timing and refund policy before deciding.